Achieve Sales Success with Effective Counter Design.

Let PricoPlex help you with your counter planning. We’ll provide personalized advice and tips on how to get the most out of your food presentation and actively guide your customers through your product assortment.

Full-service support, from needs assessment and current situation analysis to counter planning and on-site support. As specialists in professional food presentation, we’ve had firsthand experience with the needs behind the fresh food counter for more than 50 years. With a custom-designed system, we’ll equip your counter to be functional, attractive, and cost-effective.

Each year, we provide consulting services for approximately 700 new store openings and renovations at specialty butcher shops and food retail stores. We’ll show you how to create optimal, high-density product displays.

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For which product categories do you need a counter layout plan?

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Modular counter layout plans provide flexibility and save time.

  • Structured Presentation
  • Strategic Product Assortment Management
  • Optimal use of space
  • Flexible modular system based on the modular concept
  • Custom-made solutions

The Benefits of a Counter Plan

Encourage impulse purchases

Half of all purchasing decisions in retail are made spontaneously on the spot. Encourage these decisions with an attractive product display!

Showcase Counters

Save time

Save about a third of your service time at the counter. Guide your customers through your product selection with a well-thought-out layout!

Consulting & Counter Design

Take Advantage of Counter Space Utilization

With our customized counter concepts, you can achieve nearly 100 percent utilization of your counter.

Our Services

Thekenplanung durch Christian Priebe von PricoPlex

We'll work with you to develop a custom counter layout!

Since our founding in 1954, we have been developing customized solutions for our customers—ranging from butcher shops and delicatessens to the premium restaurant and hotel sectors. Our counters are efficiently designed to save you time when stocking and unstocking them.

  • Needs-Based Concept
  • Customized product range coverage
  • Modular system configuration
  • Custom manufacturing as needed
  • Delivery and installation
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We're here to support you every step of the way, from planning to setup!

Counter Design

Counter Layout

Crowded bar

Added Value Through Counter Design

Guide customers through the product lineup in a targeted manner

A Consistent Appearance Despite Fluctuating Fill Levels

Streamline processes and reduce processing times

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From counter design to implementation

At PricoPlex, full-service is our top priority. As specialists in professional food presentation, we’ve had firsthand experience with the needs behind the fresh food counter for more than 50 years. With a custom-designed system, we equip your counter to be functional, attractive, and cost-effective. Your fresh food counter is as unique as your products. That’s why we listen carefully to what matters most to you when it comes to counter sales. This allows you to focus on specific priorities while ensuring organization and planning.

Another important factor: Greater functionality reduces the number of work steps. Our modular concept makes your daily work easier by allowing the counter trays to be rearranged again and again without wasting any space.

Modular Concept