We support you with your successful food presentation
At PricoPlex, we promote the demand for fresh food. To this end, we develop modular counter systems and modern tableware with an extremely long shelf life. This makes our company a reliable partner in the field of professional food presentation. Since our foundation in 1954, we have been passing on our experience to our customers through individual counter concepts - from butchers and delicatessens to restaurants and hotels in the premium sector.
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Your advantages through PricoPlex
Over 8,000 equipped fresh food counters
With our easy-care, break-proof counter and buffet equipment in a flexible modular system, we impress with flexibility and functionality in everyday use. See for yourself!
Individual counter concepts for 100% counter utilization
Tried and tested measures are required to boost demand at the fresh food counter. An adaptable counter design guides your customers through the range.
Expertise since 1954 - benefit from our know-how
As specialists in professional food presentation, we have been familiar with the needs behind the fresh food counter for more than 50 years.
Durable counter equipment with a quality guarantee
For a smooth working day, it is important to be able to rely on durable and robust products. That's why we at PricoPlex manufacture particularly high-quality counter equipment with features and materials that allow you to concentrate on the essentials. Our products are manufactured in Germany under the highest quality controls.
Expertise since 1954
1954
Revolution in the counter
Until 1954, trays made of sheet metal are used in butcher's shops. "Prico" produces the first acrylic glass trays and launches them on the market. Since our foundation in 1954, we have been developing individual concepts for our customers.
* Butcher's shop Fehrenbacher, Mannheim, 1957
1999
Switch to the high-quality, impact-resistant ABS substrate material
A durable, through-colored layer of acrylic glass seals the surface of the boards. Conscious decision against melamine. At that time still known in the specialist trade under the company name Prico.
1997
Generation change in the family business
Christian Priebe took over the management of PricoPlex in 1997. He consistently pursued his father's ideas and innovations and took them to a new level. We respond to changing customer needs by constantly developing new product types, shapes and colors.
2000
Counter equipment with a system
"PricoPlex comes, PricoPlex goes, the counter is ready" and the customer can work with their counter. This is made possible by an individual counter plan that saves the customer time, encourages spontaneous purchases and guarantees almost 100% counter utilization.
2005
New introduction of the FRESH series and focus on color
Since then, this range has become an integral part of the service counter. The classic colors white and black are joined by trays in red, green and yellow to visually emphasize product groups.
2007
Expansion of the product portfolio
Christian Priebe sees the demand in the counter and expands the PricoPlex range to include Salad and Deli Trays, Stepped Displays, Circular Turntable Displays, Counter Accessories and Tableware - always adapted to changes in the market.
2022
Field service throughout Germany and relocation to the new company headquarters in Eresing
Establishment of four regional sales offices North, South, East and West. In addition, the move to a resource-saving, climate-friendly new building takes place. The new company headquarters is now in Eresing near Landsberg.
2023
Patent for the honeycomb floor
The honeycomb floor is now a protected trademark throughout Europe. The European Union Intellectual Property Office entered the honeycomb base in the register of European Union trademarks in May.
2024
The year of innovations
The elegant GRACE series - the original with patent protection causes a sensation in the fresh food counter, caterers set new standards on the buffet with the CATE series plates, the color petrol brings a noble, self-confident look to the counter.
2025
PricoPlex is a double winner!
Our GRACE counter dish has won two awards for its innovative design: the prestigious and internationally renowned Red Dot Design Award and the German Design Award. A strong confirmation of well thought-out product design.
Focus on long product cycles and resource conservation
This is what sustainability means at PricoPlex:
- Long-term repurchase guarantee
- Extremely long service life
- Traceable product path
- Manufactured in Germany
- Green company headquarters
- Active circular economy
- Recyclable products
