High-Quality Counter Trays for Supermarkets
Attractively displayed food, space-saving counter systems, and ease of use even during peak hours: To support operations at the fresh food counter, PricoPlex has developed high-quality counter trays for supermarkets. We support you from planning through to final on-site implementation with:
- over 70 years of experience
- expertise in supermarkets
- Consulting & counter planning
- durable display trays
- sustainable manufacturing
Encourage impulse purchases
Half of all purchasing decisions in retail are made spontaneously on the spot. Encourage these decisions with an attractive in-store display!
Save time
Save about a third of your service time at the counter. Guide your customers through your product selection with a well-thought-out layout!
Take Advantage of Counter Space Utilization
With our customized counter concepts, you can achieve nearly 100 percent utilization of your counter.
Counter Solutions for the Fresh Food Counter in Supermarkets
- Over 8,000 fully equipped fresh food counters
- Customized counter designs
- Experience since 1954
- Various series for different product categories
- EDEKA and REWE rely on PricoPlex
Have a free counter layout created for your deli counter
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PricoPlex Counter Trays for Supermarkets: Your Needs, Our Solution
The fresh food counter is a key tool for differentiating the supermarket from discounters and positioning it as a provider of quality products. Personalized advice, trained staff, and attractive product displays build trust, strengthen customer loyalty, and can increase value. At the same time, the counter offers the opportunity to specifically highlight the product lineup with high-quality, regional, or trend-based items. This requires counter equipment that is tailored to the store’s individual needs.
PricoPlex’s counter fixtures for supermarkets were developed specifically to meet the demands of daily sales. They convey freshness, a commitment to service, and professional expertise. Our supermarket counter trays are:
- Durable and robust: High-quality materials make the counter trays impact- and shatter-resistant.
- Easy to clean: All products are dishwasher-safe and retain their visual quality over time.
- Visually appealing: Shapes, colors, and finishes effectively showcase your products.
- Versatile: We offer counter trays suitable for meat, cheese, deli items, salads, and snacks.
- Sustainable: Our supermarket display fixtures are manufactured in Germany and are recyclable.
Top Sellers
Series GRACE
plus Tax and shipping
Series GRACE
Deep Trays
GRACE
265
x 200
x 50
mm
plus Tax and shipping
Series GRACE
Deep Trays
GRACE
400
x 265
x 50
mm
plus Tax and shipping
Series CLAY
Salad & Deli Trays
CLAY
Ø 200
x 50
mm
plus Tax and shipping
Series FLOW
Salad & Deli Trays
FLOW
220
x 160
x 70
mm
plus Tax and shipping
Series CASUAL
Salad & Deli Trays
CASUAL
270
x 270
x 90
mm
plus Tax and shipping
Series SWUNG
Delicatessen platter
SWUNG
400
x 200
x 35
mm
plus Tax and shipping
Series CUT
Salad & Deli Trays
CUT
300
x 160
x 63
mm
plus Tax and shipping
Expertise Since 1954
This makes us a reliable partner for butcher shops when it comes to creating sales-boosting sausage displays.
Durable Products
Our counter trays are shatter- and impact-resistant, easy to clean, and dishwasher-safe.
Professional Bar Design
Take advantage of our full range of services, from customized counter design to on-site support.
Manufactured in Germany
We at manufacture under the strictest quality controls and guarantee first-class manufacturing quality.
Our service package is your advantage
With our experience and comprehensive service, we provide you with a complete solution for modern, high-sales fresh food counters in supermarkets. We don’t just develop counter trays—we also plan and implement complete counter solutions for supermarkets. From the initial analysis to the final implementation, we’ll guide you every step of the way with a dedicated point of contact.
- Needs Analysis: PricoPlex visits your location and works with you to determine your needs. We draw on our many years of experience in display planning, as we know what works in different regions, markets, and product categories.
- Layout & Display Planning: We create a digital display plan (2D model) of your display and use it to test out various ideas.
- Custom Product Selection: Together with you, we select the right products from our extensive portfolio to ensure you achieve nearly 100 percent counter utilization.
- Samples & Visualization: Wouldyou like to have a selection of products on-site first? Then order a sample and see our quality for yourself.
- Custom-Made Products: Can’t find the right fit for your fresh food counter among our standard products? No problem. Upon request, we’ll manufacture custom products , including branded options.
- Delivery & Project Coordination: Once the counter design is finalized, we’ll manufacture the products and deliver them to your supermarket.
- On-Site Setup: We’re also happy to assist you with on-site setup and stock your fresh food counter with our products.
Quick Reorders: Do you need more display trays than you expected, or would you like to keep some in stock? You can place reorders even on short notice.
Why do supermarkets rely on PricoPlex
Our display trays are used daily in thousands of fresh food counters, showcasing a variety of products ranging from sausage and fish to salads—in both independent stores and large retail chains. Store managers and deli counter staff particularly appreciate their durability, ease of use, and the support they provide for counter planning. Many of our customers have relied on PricoPlex for many years and continue to choose our systems for new construction, renovations, and modernizations. The consistently positive feedback from the field confirms that quality, service, and practicality make all the difference.
Here's what our customers say:
REWE:XL 100 Marks
“The trays are extremely dimensionally stable, shatter-resistant, and retain their color over a long period of time. In addition, the material is resistant to scratches and impacts, which is a significant advantage, especially when used intensively at fresh food counters.”
Ingmar Bell
Sales Manager, REWE:XL Hundertmark
EDEKA Kohler
"Some of our counters have many corners. PricoPlex products are designed with this in mind—every corner is filled appropriately. In addition, the PricoPlex service includes suggestions on how to best present the merchandise."
Reinhold Steininger
Master Butcher, Meat Sommelier, and Manager of the Fresh Food Counters at EDEKA Kohler
EDEKA Prechtl
"PricoPlex has the right solution for all of our product lines. Plus, the trays' great look complements our high-quality counters."
Authorized Signatory Jochen Aumüller
EDEKA Prechtl
EDEKA Hayunga
"We're a family-owned business. That's why PricoPlex is a good fit for us. They also have short decision-making chains, and things get done quickly. This approach, combined with their extensive expertise in the fresh food counter and a practical mindset, makes all the difference for us."
Authorized Signatory Erich Arndt
EDEKA Hayunga Stores
Custom-Made Countertop Products
Branding
Showcase selected products in your supermarket’s fresh food counter in a targeted way—with custom logo branding or an eye-catching design. The counter elements, finished using laser technology, create a distinctive focal point right next to the merchandise while also strengthening your brand’s recognition.
Small-batch production
Are you looking for a counter display or display tray in a specific design, such as for custom corner solutions? Do you need an exciting presentation idea for new product categories you’d like to introduce? We’ll manufacture your custom series in the quantity you need—let us advise you.
Custom-made
Decorative platters Custom-made. For every nook and cranny of your counter: Are you looking for a custom solution tailored to your specifications? Feel free to contact us—custom solutions are our specialty.
Frequently Asked Questions About Counter Trays for Supermarkets
What are the economic benefits of investing in high-quality counter equipment?
Professional, modular counter fixtures not only enhance the visual appeal of product displays but also have a direct impact on sales, average ticket size, and impulse purchases. At the same time, a durable, robust solution reduces follow-up costs associated with replacement purchases. Systems like those from PricoPlex are designed for long-term use in multi-store food retail chains—which provides planning certainty.
How flexible is the system when it comes to product line changes and seasonal promotions?
Our modular counter trays and combinable display elements make it possible to quickly reconfigure display areas—for example, for grilled foods in the summer or game and holiday items in the winter. This saves on reconfiguration costs and internal resources.
Is the counter equipment suitable for use in stores and can it be standardized?
A modular system offers clear advantages here, as it is scalable and can be used in various configurations. This allows you to comply with corporate design guidelines for your market and accommodate specific market requirements.
How does the equipment affect personnel costs and process efficiency?
A structured, logically organized counter reduces walking distances and makes restocking and cleaning easier. When modules are precisely matched to the counter’s depth, there are no impractical gaps. This speeds up workflows, reduces sources of error, and increases service speed—a clear advantage, especially during peak hours.
What role does product presentation play in my competitive position?
The fresh food counter is a key differentiator from discounters. A high-quality, clearly structured presentation reinforces the perception of quality for your private-label brands and your expertise in fresh foods. Colors and finishes can be used strategically to organize product categories or highlight premium sections. For you, this means better positioning against the competition without requiring additional retail space.
How sustainable and future-proof is the investment?
Our systems are scalable and can be expanded. Existing modules can be integrated during renovations, product line expansions, or upgrades. This reduces capital tied up in the system and increases investment security. We rely on durable, reusable components. Please feel free to contact us. We’ll analyze your needs and provide you with an attractive offer.
What are the benefits of having PricoPlex design my counter?
Our professional counter design takes into account counter depth, product assortment strategy, customer flow, and staff processes. We’ll provide you with a concept that is well-thought-out from both a sales psychology and business management perspective and can be seamlessly integrated into existing store layouts.