The 10 Rules of Counter Display
Sales volume at the fresh food counter is declining. A professional counter display is therefore more important than ever. Customers are generally willing to buy fresh food and pay a certain price for quality—provided the overall concept is right.
The industry is looking for new sales strategies to boost sales. Relying even more heavily on special offers is not the solution. That’s why, in collaboration with Fritz Gempel, an independent management consultant and business mediator (MuCDR), we’ve compiled tried-and-true tips for a successful, easily adaptable, and sales-boosting counter display.
The products are perfectly arranged, the lighting is pleasant, and the colors encourage purchases: this is how the fresh food counter reaches its full potential. Read our expert’s tips.
Success Stories and Practical Applications of Our Tips
Read success stories from butcher shops and grocery stores about how to create an attractive, effective layout for the fresh food counter and an appealing counter display at . References:.
There you can see how our tips have been put into practice. These key points are certainly not new to you, but it’s important to keep them in mind time and again in your day-to-day business:
- Highlight top sellers,
- Focus on sales,
- Highlight new products,
- Make differences recognizable,
- Maintain visual appeal and freshness,
- Strike a balance between individuality and staff deployment,
- Aesthetics through open space,
- Create order and deliberately break it up,
- Counter signage with promotional highlights,
- Price labeling without a “forest of signs.”
In our guidelines for counter displays, we explain why these points are important and provide you with simple tips on how to implement them.
