"Meat Star 2026" for REWE Haase: Greater Clarity and Impact at the Fresh Food Counter with PricoPlex
Impresses with its award-winning fresh food counter
Winner of the 2026 Fleischstar Award—and PricoPlex played its part: REWE Haase in Neustadt in Holstein impressed the jury with an appealing and well-thought-out presentation at its fresh meat counter. It also regularly receives positive feedback from customers. The Fleischstar award, presented by Lebensmittel Praxis, honors the best meat counters in the food retail sector that offer a first-class selection of meat and sausages, expert advice, and an appealing presentation. For Thorben Macke, master butcher at REWE Haase, one thing is clear: “The trays from PricoPlex definitely played a part in us receiving this award.”
Fresh Food Sections as the Heart of the Store Concept
As a full-service retailer, REWE Haase offers the approximately 16,100 residents of Neustadt a wide selection of products across 2,900 square meters. At the heart of the store are the spacious fresh food sections. Thorben Macke has been working at the store, which opened in 2022, since 2023. The store has a unique feature for visitors: the fresh food counters are located in different areas of the store. These include the meat and deli counter, a cheese counter, and a fish counter—the only one situated past the registers, which also offers seating.
The PricoPlex “ ” product line was integrated into the store right from the opening. A customer advisor introduced the products—and since then, the counter trays and panels have been an integral part of the counter setup. For Macke, the biggest advantage became clear right away: “PricoPlex products are simply incredibly durable. The trays hardly ever break and show no signs of wear.” The day-to-day statistics confirm this: Since Macke has been working at the store, “maybe four trays have broken.” A figure that, in daily use, clearly speaks to the quality of the products.
Well-thought-out design for maximum impact
In addition to their durability, the products’ visual appeal is particularly striking. The store deliberately uses dark colors to stylishly showcase and clearly highlight the products from the following lines: FRESH, CASUAL, FLOW, SWUNG, and CLAY. The concept is complemented by color accents, such as red trays for poultry. A few years ago, the fresh food counter also carried vegetarian and vegan products, such as vegan sausages and vegan cheese, which were displayed on green trays. Nowadays, however, these products are only available for self-service in the store.
Across a total of about 30 meters of fresh food counter, the assortment is displayed in a clear and sales-driven manner. The hot food counter is particularly popular: “By seven in the morning, customers are already lining up for a meatloaf sandwich or something to take away for lunch.” In addition, the fresh food counter impresses with its variety: The selection ranges from various types of steak to grilled skewers, hard and soft cheeses, and a diverse selection at the fish counter. With such a wide selection, attractive solutions are needed to skillfully showcase the products and help customers navigate the counter—PricoPlex is continuously developing new designs and shapes for counters to meet this need.
Custom Solutions for the Fresh Food Counter
Macke always checks the PricoPlex product catalog for the latest products and counter solutions. For example, when Macke was looking for a way to display barbecue skewers in an eye-catching way, he called his contacts at PricoPlex, and they recommended the skewer holders, which can hold a total of 20 skewers. Macke ordered them and was immediately impressed: “In the summer—during barbecue season—the skewers displayed on the counter really make a statement. Especially when you have an entire section dedicated to skewers and can display them all upright—that’s really great.”
In addition to the skewer holders, the three-tiered staircase displays from PricoPlex create different levels in the fresh food counter, which provides an appealing sense of depth. Furthermore, the staircase displays allow for optimal use of the entire depth of the counter. The flexibility of PricoPlex’s solutions is also evident in the cheese counter: cream cheese is presented here in trays from the FRESH series—in some cases with up to 15 trays at a time—which clearly organize the product range and showcase it in a high-quality manner.
Grilled meat and skewers
are displayed using the skewer holders and in the FRESH counter tray
Fresh Meat
It really stands out exclusively on the wood-look decorative panels and the three-tier staircase display
Salads and Deli Items
is available at in the CASUAL counter display trays —a space-saving and attractive option
Quality That Pays Off
Macke was enthusiastic about PricoPlex’s products right from the start: “Sure, some of the bowls are a bit more expensive than those from other suppliers. But PricoPlex products look great and are simply practical to use in everyday life. Plus, the containers still shine—despite being washed countless times.” The PricoPlex FRESH series is now also used in the bakery at REWE Haase. Previously, breakage and wear were common there, but thanks to PricoPlex’s trays, that no longer happens.
This makes it clear: PricoPlex’s solutions impress with their durability, functionality, and appearance —and have become an indispensable part of the fresh food counters at REWE Haase. The “Fleischstar 2026” award confirms that this counter equipment is well-received not only by staff but also by customers.
Customer satisfaction is our top priority