Lunch? I get it at the fresh food counter!
EDEKA Hayunga operates six stores in Schleswig-Holstein from its headquarters in Elmshorn. 600 employees work in the full-range stores to supply customers with groceries for their daily needs. The fresh food counters in the six EDEKA stores are particularly attractive, with a wide selection of meat, sausage, cheese and ready meals. What's more, the EDEKA Hayunga stores in Schleswig-Holstein offer very successful takeaway lunches - attractively presented in PricoPlex Salad Trays.
Counter after counter converted to PricoPlex
Already in the fifth generation, EDEKA stores are operated under the name Hayunga name. Authorized signatory Erich Arndt is very happy "that we don't have any staff shortages". Because the fresh food counters as a central element of the supermarkets are service-intensive and require a large number of employees. But the personnel costs pay off: "We believe in the service counter. It is a quality feature for us," emphasizes Arndt. It is therefore only logical that he and Managing Director Kerstin Voigt are continuously developing the appearance and work at the fresh food counter. In 2022, for example, they began to to switch their trays to PricoPlex counter by counter.
The decisive factor for the switch to the premium manufacturer from Eresing in Bavaria was the high-quality processing of the trays. "The way the products are presented in the fresh food counter is very important for the consumer's decision," says Arndt. For Hayunga, the investment in the service counters paid off after just a short time: Sales of fresh produce have increased in recent years.
Convenience dishes in the Salad Trays CASUAL
An expansion of the product range has also contributed to the increase in sales at the fresh food counters. Hayunga has increased convenience articles items: Customers can choose from various meat and vegetarian dishes as well as side dishes, just like at a buffet, and put together their own individual meal. Billing is based on weight. "This takes the pressure off working people," reports Arndt. But older and single people are also happy to take advantage of the high-quality offer at prices of around 5.50 to 7.50 euros. The ready-cooked food is supplied by the vinzenzmurr manufactory from Munich.
A suitable presentation medium first had to be found for the new addition to the counter. "We tinkered with this together with PricoPlex," says Arndt. In the end, the race was won by the tray CASUALwhich otherwise operates under the heading "Salad Trays".. Now its sphere of activity has been expanded - to the benefit of the counter and the Hayunga markets: "The takeaway lunches are becoming increasingly popular," say Kerstin Voigt and Erich Arndt happily.
Break-resistant trays take the strain off employees
Master butcher Arndt is very satisfied with the handling in his daily work: "The trays are easier to clean than our previous models. The PricoPlex products don't need to be polished after the rinse cycle." The trays also impressed the store managers in Schleswig-Holstein with their durability. "We used to have to reorder a lot of trays because they broke or had scratch marks," recalls Kerstin Voigt. "The PricoPlex trays, on the other hand, are break and scratch resistant. And they are not much more expensive than the models from other suppliers." The break resistance also reduces the strain on employees. Because butchery is always hectic in the meantime. "Things have to move quickly. And then a tray falls," says Arndt. All the better if you can then simply pick up the tray, clean it and carry on.
PricoPlex suits us
Hayunga will certainly continue with PricoPlex. "We are a family business. That's why PricoPlex suits us. They also have short lines of communication and get things done quickly. This approach paired with great expertise for the fresh food counter and a practical approach is what makes the difference for us," says authorized signatory Arndt.
Customer satisfaction is our top priority